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June 2012 International Journal of Scientific. Contents may have variations from the printed book or be incomplete or contain other coding. A Book Review On Principles Of Marketing Management 14Th Edition By Philip Kotler And Gary Armstrong. Note: Contents data are machine generated based on pre-publication provided by the publisher. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework.
PRINCIPLES OF MARKETING BY KOTLER AND ARMSTRONG HOW TO
Learn how to create value and gain loyal customers. Table of contents for Principles of marketing Table of contents for Principles of marketing / Philip Kotler, Gary Armstrong.īibliographic record and links to related information available from the Library of Congress catalog. Today&s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives.